Scope: For 1 product (single ASIN)
What’s Included
PPC Strategy & Keyword Research
In-depth keyword analysis using advanced tools (Helium10 / DataDive).
Identification of high-intent, converting keywords — organized by match type.
Negative keyword list to avoid wasted ad spend.
Keyword grouping for Auto, Manual Exact, and Manual Phrase campaigns.
Competitor keyword benchmarking (discover what top sellers bid on).
Campaign Setup
Creation of 3 PPC campaigns total:
1 Auto Campaign (discovery & data gathering)
1 Manual Exact Campaign (high-intent converting terms)
1 Manual Phrase Campaign (broader visibility and mid-funnel reach)
Professional campaign structure using Amazon best practices:
Ad Group organization
Budget allocation per campaign
Default bid settings optimized for early performance
Custom naming structure for easy future management (e.g.
[Brand]_Launch_Exact_2025).Integration of negative keywords across all campaigns.
Launch Strategy & Promotion Plan
Personalized 14-day launch plan to build ranking and organic momentum.
Coupon and pricing strategy suggestions for first 2 weeks.
Listing traffic analysis — readiness check before launch.
Dayparting and budget scaling roadmap for continuous improvement.
Optional guide for Amazon Vine setup (if product is eligible).
Performance & Optimization Guidance
Campaign performance forecast:
Expected impressions, clicks, CTR, and ACoS range.
Optimization notes on:
Bid adjustment logic
Keyword harvesting from Auto campaigns
Search Term Report usage
Ready-to-implement weekly optimization checklist (Excel format).
Deliverables
You Receive:
1 Excel PPC Keyword Master Sheet (Exact, Phrase, Negative keywords)
1 Excel Campaign Setup File (budget, bids, naming, match types)
1 PDF 14-Day Launch Roadmap (daily actions + optimization notes)
1 PDF Promotion & Coupon Strategy Guide
Delivery within 14 business days after receiving all inputs.